The Value of Visuals

TechSmith logo

We’ve always known that visuals are essential to the effectiveness of communication, and therefore are essential to instruct and inspire. The essential findings of this study are, first, that visuals matter even more than most assume and second, there is an urgency for leaders to adapt as employee demographics change.

Read the full article by TechSmith HERE.

When a picture really is 1000 words – the “comic contract” movement

Clarke Kann logo

In an age when the most popular form of communication is limited to 280 characters, it is unsurprising that the public’s tolerance for dense, overly complex legal contracts is in decline. It now appears that the process of simplification that began with the “plain English drafting” ethos is about to take the next step, with the rise of the visual narrative contract, or “comic contract.” READ MORE